Attract New Customers

Bartercard’s large referral network allows members to increase their customer base and expand their geographic reach. The new customers generated by Bartercard are on top of existing cash business, and therefore don’t interfere with existing business.

“We have seen a steady increase in customer traffic with very little effort on our behalf – we put this down to being a Bartercard member and being exposed to a network we wouldn’t have had if we were just in a cash business.” Linda Bryan, Rococo Café

One of the keys to sales success is referrals and word-of- mouth marketing. Bartercard members are more likely to spend with other members, providing an increased advantage over competitors. If you perform a good job for a client paying with Bartercard, they will undoubtedly refer their cash-paying friends, clients, family and associates to you.

In the case of traditional cash-paying exchanges, there’s no guarantee the transaction will be anything more than one-off. However, with Bartercard transactions, each time a member spends, it will come back to them in the form of new business from another Bartercard member business.

The world is forever changing and attracting new customers in a market that's louder, faster, and where consumers are more discerning, can be harder than ever.

This is where we can help. We've created this free resource to help you re-think your approach to attracting new customers and growing your market share.

Choose from our four free quick guides:

• Do discount models attract the right sort of customer?
• Grow your online community: Build your brand on social media
• Get talking: Successful networking tips
• Utilise your excess stock

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