BARTERCARD NEW ZEALAND LAUNCHES ONLINE MARKETPLACE
Target of $500 million turnover a year by 2020
As the cash-free economy continues to grow, Bartercard NZ has launched an online marketplace
for its thousands of members to make trading even easier.
More than 16,000 account holders throughout New Zealand belong to Bartercard, with more than $200 million worth of goods and services traded annually.
The company has ambitious growth plans, and Chief Executive John Scott says the new Marketplace – launching on Tuesday, 1 November – is a major step in that direction.
“Marketplace will greatly enhance our members’ experience, streamlining the trading process and giving them the ability to control what promotions they want to see and when they want to see them. It also analyses their search interest, provides insights and suggests deals they may not have thought of.”
Scott says the single gateway allows members to access all Bartercard portals via just one application, allowing for better management and a smoother end-to-end process, with more products and features being added to Marketplace over the coming months. “We’re continually improving our digital offering as we have identified this as an area where significant growth can be achieved.
Scott says the Marketplace launch follows research undertaken to better understand what information Bartercard members want to receive, how and when.
“We combined their feedback with comments from our trade brokers and developed this new platform to give Bartercard members greater control and improved trading opportunities across the network,” he says.
Features of Bartercard Marketplace include:
- A browsing platform for member listings and promotions, products and services
- A streamlined process for receiving national promotions across the network
- Members can choose what they want to receive and when
- Analytics and targeting based on what members have selected to receive, as well as data on their own products and services
“It opens up greater opportunities to trade and enables us to become far more efficient in providing timely and relevant promotions to our members,” says Scott.
The launch of Marketplace ties in with the Bartercard Online Trade Show which runs from 1 to 15 November.
Scott says the key sectors active in Bartercard NZ are professional services, hospitality, automotive, construction and building, and food and drink.